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Priskila - About Us
About us

Priskila commenced operations in the 1980's as a home industry perfume manufacturing company, with a small retail shop in Pasar Pagi, Jakarta. The business started out with the Casablanca brand – a brand that embodies confidence and boldness in a fragrance from France. “Siapapun jadi percaya diri karenanya” - Anyone can believe in themselves with Casablanca, along with its sister brands Camellia and Marie Jose.

As the business expanded, the manufacturing operations were eventually moved to an industrial site located in Kapuk Muara, Jakarta in the 1990’s.

Priskila emerged from the Asian Financial Crisis in the late 1990’s a more resilient company. Faced with a boom in consumer demand, we continued to expand our product line with the introduction of Casablanca Roll-on Deodorants in 2003. The company experienced exponential growth in sales from our 3 distribution markets, namely: General Trades, Modern Retailers, and Export business.

To enable us to serve our customers better, Priskila began to open up Branch Offices in major cities throughout Indonesia in the 2000’s, including Bandung, Surabaya, Medan, Lampung and Makassar. Priskila also began adopting the SAP Business Management Software to improve operation efficiency. At the same time, export sales were growing at its fastest rate ever. Priskila also started to partner up with personal-care product manufacturers across the globe to expand its business, including the Watchout range of personal care products.

In 2008, Priskila launched Bellagio Homme, aimed at men of substance with the “Adrenaline for Success”.

In 2010, Priskila launched Regazza Femme, aimed at women who have the “Passion for Perfection”. Together, Bellagio and Regazza form our premium product line for the affluent individual.

Today, Priskila continues to have a positive outlook for the future, as we strive to become a world-class perfume & personal-care product company specialising in affordable yet quality products.